iFit - ICON Health & Fitness


61835 iFitLogo

Media campaign for the world's first virtual personal trainer.

ICON Health & Fitness' iFit media campaign

iFit, the Internet’s first virtual personal trainer, designed to create and control your workout from an innovative new website (www.ifit.com). iFit controls the operation of your iFit-compatible home fitness equipment via the Internet.

iFit connects your treadmill, home gym, bike and elliptical to their website, creating a limitless variety of personalized interactive workouts.

Alan Klein Consulting pitched this story to national print, electronic and new media nationwide.

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