ICON Health & Fitness' iFit media campaign
iFit, the Internet’s first virtual personal trainer, designed to create and control your workout from an innovative new website (www.ifit.com). iFit controls the operation of your iFit-compatible home fitness equipment via the Internet.
iFit connects your treadmill, home gym, bike and elliptical to their website, creating a limitless variety of personalized interactive workouts.
Alan Klein Consulting pitched this story to national print, electronic and new media nationwide.