Absolut Live!

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Absolut Live!


Absolut Live! Multi-market media campaign.

Absolut Live! 

Alan Klein Communications created a public relations campaign aimed at opinion makers, from the solicitation of business support to the full launch of the Absolut Live! program. 

PR strategies included: Developing a media launch in each market; Creating and implementing an effective media strategy to reach a wide range of media outlets, including print, electronic and new media;  and, delivering customized pitches to varying segments of the media.



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