Absolut Live!
Absolut Live! Multi-market media campaign.
Absolut Live!
Alan Klein Communications created a public relations campaign aimed at opinion makers, from the solicitation of business support to the full launch of the Absolut Live! program.
PR strategies included: Developing a media launch in each market; Creating and implementing an effective media strategy to reach a wide range of media outlets, including print, electronic and new media; and, delivering customized pitches to varying segments of the media.
